welcome to the home of snowsports in england.

Snowsport England is the national governing body for snowsports (skiing and snowboarding) in England.

WHO WE ARE

We are committed to inspiring participation in snowsports at every level.

Snowsport England support athletes at all levels, from grassroots to elite, offering resources for development and running events in the UK and abroad. We also support the development of coaches and instructors by setting standards, providing training and qualifications, as well as ensuring safeguarding practices are adhered to within the snowsports community. 

We work closely with clubs, academies and facilities, as well as officials and volunteers, to help grow participation of snowsports across the country. Additionally, we collaborate with other governing bodies and stakeholders in the snowsports industry to advocate for the sport, improve accessibility and ensure inclusivity.

OUR VISION

‘Inspiring Snowsport’ is our ten-year strategy to deliver on our vision of inspiring participation in snowsports at every level.

This strategy was designed with long-term impact in mind, with three core fundamental strands.

OUR STRATEGY

LEADERSHIP

To lead and drive the strategic direction of the organisation

PARTICIPATION

To increase the participation levels in snowsports in England with particular emphasis on under-represented groups

TALENT

To develop home-grown talent across all disciplines and deliver a clearly defined and inclusive pathway for park and pipe, ski and snowboard cross, nordic and para snowsports, whilst continuing to evolve the existing alpine discipline

READ OUR STRATEGY HERE

OUR VALUES

GUIDING LIGHT

We are the beacon for the sport.

We face tough times with a positive attitude.

We believe in and love what we do.

We help to create memorable experiences.

We use our drive and commitment to energise, celebrate and inspire others.

togetherness

We unite people.

We ensure welcome and safe in our sport.

We treat people with kindness and respect.

We are supportive of each other.

We build honest, open, collaborative partnerships.

do the right thing

We act in the best interests of our entire sport.

We strive towards excellence every single time.

We are accountable for our actions.

We are fully aware of and understand the impact of our decisions.

We are uncompromising in our commitment to keeping people safe.

Our Team

Board of DIRECTORS

Non-Executive Chair of the Board

  • Dominic joined the Board as Chair in January 2023. Dominic is a coach and was previously chair of Hemel Ski Race Club and director of London Schools Ski Race. Sadly, he didn’t have the opportunity to ski as a child but has made up for lost time as an adult.

    Dominic is also a composer, entrepreneur and director. He has enjoyed a successful career in the creative industries, improving rights for actors, musicians and publishers and increasing revenue from royalties. He is now able to focus more on composing with three albums in the pipeline.

    For many years, he was also a trustee director of Nacro, helping to transform services and win national contracts for housing and education. He enjoys working with clubs, academies, regions, facilities, as well as the many volunteers and businesses in the snowsports world.

    Connect with Dominic on LinkedIn.

Non-Executive Independent Director

  • Sarah is proud to be Olympian in Alpine Skiing, representing Team GB at the Calgary 1988 Olympic Winter Games. Now she’s a consultant, mentoring start-ups and athletes transitioning from sport, a non-executive director and advisory board member. Her connection with Snowsport England began in 1977 when she joined Sandown Park Ski Racing Club and was selected to the English Junior Squad the next year (and has still got the selection letters and training reports!) Alongside ski racing, Sarah undertook an apprenticeship in the ski business and transitioned to work in the sport industry and ski media, including as a public relations consultant for the English Ski Council, and member of the voluntary English Junior Ski Squad management. She moved to the British Ski Federation as alpine director from 1990-1994 after it was newly constituted. The most significant period of her career was spent living in Switzerland working at the International Ski and Snowboard Federation (FIS). Initially as Continental Cup Coordinator, before being appointed Secretary General, serving for 22 years until 2020. After 20 years as FIS Secretary General, in 2018 Sarah was awarded an OBE on the Queen's New Year Honours List for services to sport. She returned to the UK in 2024 and is undertaking several roles which focus on improving society through the power of sport. Having the opportunity to return to my roots and contribute to Snowsport England and enable others to experience joy through snowsports like I have, is a privilege. https://www.linkedin.com/in/sarah-lewis-obe-oly/

  • David’s love for Snowsports started with a familiar story – the school ski trip. Once his own children came along, that love for the mountains naturally turned into an annual family tradition. His interest in competitive skiing grew when his daughter joined their local ski club and began entering fun races, which soon led to national-level competitions. Inspired by her journey, David started racing himself before gradually shifting his focus to volunteer roles within the sport. Over time, this led to him becoming a Level 4 official. David not only sits on the Snowsport England Alpine Committee, but also serves as the safeguarding lead for the North East Snowsports Association (NESA) and as a committee member at RTR. His passion lies in making Snowsports accessible to everyone and in helping SnowSport England drive a clear, inclusive pathway from grassroots to elite levels. He’s always keen to connect with members, so if you have thoughts or ideas to share, don’t hesitate to get in touch!

Non-Executive Members’ Director

  • Jonathan trained as a solicitor and spent the majority of his career working for IMG, the international sports marketing agency, focusing on rights sales, strategy development and event management for major global events including Rugby World Cup and the UEFA European Championships. He is an enthusiastic advocate for growing participation in sports and for working with the private sector to support increased engagement in sports and outdoor activities, particularly in under-represented communities. Jonathan is a keen recreational skier and sailor and will use his experience in the sports business to develop and support the growth of snowsport and the goals and objectives of Snowsport England.

Non-Executive Independent Director

  • Blessing Ekairia is a Management Consultant and Entrepreneur, being one of the founding members of Mount Noire, a Ski and Snowboarding community dedicated to increasing representation of black and under-represented communities in Snowsport. Blessing is a fantastic addition to our Board and will be pivotal in helping us drive forward our progress in increasing opportunities to open the sport up to a wider audience, bringing new participants into the sport, tackling inequalities and ensuring historically underrepresented groups are drawn into our sport.  Blessing knows just how daunting it can be when entering a new sport and is always keen to answer the questions you might be too worried to ask so as to make your journey into skiing or snowboarding as easy as possible. When appointed to the position Blessing noted "I am a keen recreational skier and am passionate about getting more people from ethnic minority backgrounds into snowsport".

Non-Executive Independent Director

  • Vicci Wells OBE is Assistant Director of Children and Young People at the Youth Sport Trust, where she leads national programmes and partnerships that use physical education, sport and physical activity to improve outcomes for children and young people.

    She has over 20 years' experience driving system-wide change across education, sport and inclusion, with a particular focus on reducing inequalities and creating opportunities for every child to thrive.

    A recognised leader in inclusive practice, Vicci works collaboratively across government, national governing bodies, schools and wider partners to shape strategy, influence policy and deliver lasting impact. She is passionate about helping more young people discover the lifelong benefits and enjoyment of snowsport.

    Alongside her executive role, Vicci holds a number of governance positions across sport and education. In 2026, Vicci was awarded an OBE for services to children and young people with special educational needs and disabilities (SEND).

  • Joined the Board in 2020. Greg brings breadth of experience, networks and insight from across the sporting sector. He started his career developing development and inclusivity programmes, alongside delivering national and international events including BUCS Alpine Championships and World University Games. He then managed National Governing Body partnerships at Sport England before joining Stack Sports, a leading global sports technology provider, as Head of Strategy. Greg is a keen recreational skier and passionate about increasing access and ​opportunities within sport.

Non-Executive Independent Director

Finance Non-Executive Independent Director

  • Joined the board in 2024. Mark is an Accountant who has spent most of his career  working in senior roles for a multinational construction and facilities management company. He has been Governor and Chair of Audit for a large FE College as well as holding various roles within sailing organizations. A keen sailor and skier, Mark had a stroke in 2012 and has carried on sailing and skiing despite  his disability.

Senior Non-Executive Independent Director

  • Joined the board in 2022. Andy is a solicitor who has worked for national and international sporting bodies, holding senior positions in the areas of integrity and regulation. He has focussed increasingly on participant safety and welfare in sport, with an emphasis on managing risks associated with safeguarding. He also sits on various national sport disciplinary panels. Andy is a keen skier, avid spectator and firm believer in access to snowsport for all.

Non-Executive Members’ Director

  • For more than 30 years,  snowsport has played a major role in my life, leaving school at 16 to embark on a career of ski instructing in Norway. I joined Snowsport England  in 2000, working my way through to being a level 4 coach and a Snowsport England appointed tutor, delivering both instructor and performance courses. I am currently the Chair of RTR ski club and regional chair of NESA, I am also member of the Snowsport England  Coaching Technical Panel. With my involvement within Snowsports and my day job as General manager of Silksworth Ski slope, I aim to use my experience to be a voice and representative for all the membership.

Non-Executive Independent Director

  • Jane started racing at Folkestone Ski Club, skied for the British Children's ski team, went to the World Schools Ski Championships twice with ESSKIA, moving on to the English Alpine Squad where she competed in FIS races across Europe, the US and Canada.  She experienced the thriving University Ski Racing circuit including BUSC, Captaining Loughborough Ski Team.  Recently, after becoming Chair of Folkestone Ski Club, she has come out of retirement to race alongside her son, delighted to find the LSERSA dry slope league thriving still, (and shocked at how much a team dual slalom brings out her competitiveness!). She brings 20+ years of Commercial experience from the Business sector, including Sustainability, Carbon Management and ESG Impact reporting, and is passionate about reducing the negative impacts of Snowsport in order to protect the environment and nature.  "As a sport that has so much to lose from the effects of climate change, it's essential that we slash the collective impacts we have by participating in the sport, and I am excited to have the opportunity to work with Snowsport England to make this happen".

Non-Executive Independent Director

  • Kahlen’s career has been at the intersection of digital, media and technology in sport, with roles at talkSPORT, ESPN, Pulselive, the International Olympic Committee and Snapchat, where he currently leads Sports Partnerships. A failed athlete and eternal optimist, he is inspired by the joy of sport as a force for good and its power to bring people together. Passionate about the role technology can play in making sport more accessible, inclusive and fun for everyone. Having grown up in Austria and Switzerland he is an avid skier and snowboarder and is excited for his kids to now discover the sport.

STAFF

Chief Executive Officer

  • Joined Snowsport England as CEO on the 1st of November 2024. James' role as CEO is to lead the organisation in delivering its Inspiring Snowsport strategy, with a focus on strengthening commercial opportunities to grow participation and support talent development. With over 20 years of experience in marketing, partnerships, and sponsorships across major brands and sports events, he is committed to working collaboratively with partners and stakeholders to elevate snowsport in England.

Participation Lead

  • Joining Snowsport England in Jan 2024, with experience in sports development at another National Governing body. I am a keen snowboarder and look forward to getting on my board a lot more often when I visit our amazing facilities. My responsibility is to work with our dedicated members and to grow our amazing sport by engaging under-represented groups and communities. I look forward to working with the team and our partners to influence Snowsport participation across England.

Membership & Marketing Manager

  • Nina joined Snowsport England in January 2025 as Marketing Lead before becoming Membership and Marketing Manager in July 2025.

    As a member of the Senior Leadership Team, she leads the organisation's marketing and communications activity, overseeing everything from email marketing and social media to website content and digital engagement.

    With more than ten years' experience across journalism and marketing, Nina has specialised in the outdoor and winter sports sector throughout her career.

    Alongside marketing, she leads membership-focused initiatives, working to improve the user experience across the Snowsport England website and Sport:80 membership management system. She also serves as the organisation's Data Protection Officer.

    A passionate snowboarder, Nina spent four winters living in the Alps and has worked as a snowboard instructor, bringing first-hand knowledge of the sport and snowsports community to her role.

Marketing & Partnerships Coordinator

  • I joined Snowsport England in July 2025 and my role will include assisting with maximising customer experience, as well as enhancing Snowsport England's social media, communications and marketing strategy. I was an alpine ski racer for 12 years, have instructed on UK dry slopes since 2018 and served as race captain for the University of Leeds Snowsports society. I've spent the last 2 years ski instructing across Japan, New Zealand and Switzerland.

Safeguarding Lead

  • As the safeguarding  lead for SE, a former Police Officer in South Wales and the current  safeguarding  lead  for Tennis Wales I will bring  my experience and passion for safeguarding in sport. Having  grown up around sport  and having three  very active children in various sports I understand how important it is for them to feel safe in their  environment  to allow them to thrive. I don’t partake in snow sports these days but you  never  say  never even if the last  ski’s I used were made of wood!

Head of Sports Development

  • Jade joined Snowsport England in 2022, bringing more than a decade of experience in sports development across a range of national governing bodies.

    Throughout her career, she has developed extensive expertise in supporting clubs and facilities, safeguarding, coach development, grassroots participation and the management of funded sports programmes.

    Alongside her professional career, Jade is a passionate volunteer within grassroots sport. She serves on a club committee, coaches at grassroots level, has previously been an Assistant Club Welfare Officer and has held a position on a regional sports board.

    She has also contributed to the successful delivery of major sporting events, including World Cups and the Commonwealth Games.

    As a member of Snowsport England's Senior Leadership Team, Jade leads the organisation's Participation and Talent workstreams within the Inspiring Snowsport strategy.

    She also oversees Snowsport England's work in inclusion and equality, ensuring the sport is accessible to all, while leading the organisation's approach to sport governance.

Operations & Membership Lead

  • I Joined Snowsport England in Feb 2023, my role is to be the first point of contact, for all enquiries and questions. I am the lead for membership and club affiliations and supporting in the day to day administration across the team. I've always wanted to get out on the slopes, but never had the courage to pickup some ski's, it's never too late!

Athlete Development Lead

  • Tom oversees all programmes and education in relation to athlete development, focused on individuals within the Snowsport England talent pathway, as well as aspiring athletes. He will help prepare them for the next stages in their career at GB Snowsport and beyond/ We know that this role will ensure that our athletes in programmes such as DiSE, TASS and across our squads will continue to receive dedicated support. Tom joined Snowsport England in March 2023 after spending three years working with Modern Pentathlon within their pathway team. He has a MSc in Sport & Exercise Science and has held a variety of roles within Olympic and professional sport at all levels  from participation through to professional full time athletes.

Workforce Lead

  • Taryn provides technical course expertise and helps us continue to grow our coaches and tutor’s workforce. Taryn joins with a wealth of experience, as a tutor, technical delegate, member of our coaching technical panel, coach and much more.

Workforce Coordinator

  • Liisa joined Snowsport England in 2024 as the new Workforce Co-ordinator. In this role, she supports the development and delivery of an insight-led programme across the coaching and instructing, officiating, and volunteer pathways. The role focuses on improving access to education, strengthening workforce development pathways, and encouraging more people to participate and progress within the sport.

    Originally from Estonia, Liisa grew up with Nordic skiing as a regular part of winter life, inspiring her lasting passion for snowsport. Combined with her background in sports management and marketing, she brings this enthusiasm to supporting and developing the snowsport workforce.

Events Coordinator

  • Joshua has over 16 years experience within the snowsports industry, working around the globe from Europe to Japan and Australia. He’s held a number of positions, from coaching to event management at Mount Buller, working within one of the largest race and event departments in the southern hemisphere. He helped organise over 200 races each season across alpine, cross, freestyle and moguls. Additionally he has specialised in adaptive snowsports, coaching Special Olympics GB national team at two World Winter Games. His role as Events Coordinator is be working across all disciplines within Snowsport England, enhancing the experience for athletes, parents, coaches and volunteers at events.

Pathway Coordinator

  • Dan Poth joins Snowsport England as Pathway Co-ordinator, bringing extensive experience as a former alpine racer, coach and club owner. Over the past 12 years, he has worked with athletes from grassroots to competitive level, developing a strong understanding of athlete progression. A long-standing member of Snowsport England, Dan is committed to supporting the co-ordination of our alpine pathway and squad.

Military & Organisation Liaison

  • Hayley joined Snowsport England in February 2025 as a Marketing Lead, focused on sponsorship and partnerships. She now works on a freelance basis, coordinating partnerships between Snowsport England and the military as well as other organisations. A passionate snowboarder, she regularly competes both in the UK and abroad with the RAF.

Pathway & Competitions Coordinator

  • Katie has been a Snowsport England member for many years, competing professionally in Big Air and Slopestyle. She joined the team in 2026 as Pathway and Competitions Co-ordinator. She represented Great Britain at the 2018 and 2022 Winter Olympic Games, won 11 World Cup medals, and became Britain’s first snowboard Big Air World Cup winner and Crystal Globe champion. She said:"I’m excited to bring my experience and expertise to support athletes and contribute to the development of snowsports in England."

Non-Executive Independent Director

Park & Pipe Head Coach

  • Former GB park and pipe athlete turned coach, guiding the next generation of talented athletes to unleash their full potential. You are never too old to start freestyle skiing or snowboarding so get out there and enjoy the sport. It's all good!