SHELEADS
SheLeads is a coaching programme, designed to increase the number of qualified female coaches and instructors. It’s run as part of the Women’s Snowsport Collective.
WHY SHELEADS?
Women have historically been underrepresented in snowsports coaching roles, limiting both career opportunities and the visibility of female role models within the sport. SheLeads is one of the steps Snowsport England is taking to readdress this imbalance.
You can read more about the context behind starting SheLeads on our Women’s Snowsport Collective page.
WhAT IMPACT HAS SHELEADS HAD SO FAR?
Launched in 2025, the inaugural cohort brought together 12 women from across the snowsports landscape, ranging in age from 16 to 55 years old.
They represented a diverse mix of backgrounds—from grassroots participants to elite athletes, including Olympians. The majority have already completed their courses, marking a significant step toward increasing the number of qualified female coaches and instructors in England. This success highlights exactly why SheLeads matters.
“It’s great to be part of a big community which I never knew was there. I didn’t realise there are so many females with such diversity across the industry”
— SheLeads Participant 2025WHAT DOES THE SHELEADS PROGRAMME INCLUDE?
Across the 24-month programme, participants will receive:
• A funded Snowsport England coaching or instructing qualification across a wide range of disciplines, including alpine, freestyle and nordic
• A comprehensive programme of coaching development workshops, covering topics such as mental health, female health, inclusive coaching, injury prevention, and coach identity
• The opportunity to learn from and connect with inspirational female leaders
• Ongoing support from a dedicated female mentor
• Access to an exclusive and supportive network of female coaches and instructors
Workshops will include a mix of virtual sessions and in-person opportunities, including an induction event and a final celebration ceremony.
WHO CAN APPLY FOR SHELEADS?
Please note: applications are now closed for 2026 intake.
Applicants must be female, aged 16 or over, living in England and be a proficient skier or snowboarder. The programme is open to those new to coaching as well as those looking to advance their qualifications.
Interested in next year’s programme? Sign up to our newsletter and be the first to hear!
Any questions, please email: gemmaw@snowsportengland.org.uk